There have been fortunes made in the fragrance
There have been fortunes made in the fragrance industry. Cologne, perfume and other products can make a person smell good, but that’s not all there is to fragrances. Take a look at some of the reasons people wear particular colognes and perfumes.
The name is sometimes the most important aspect of a particular fragrance. When a celebrity endorses or manufactures a line of perfumes, that’s sometimes enough to make the perfume a success. In many cases, those names behind the products or emblazoned on the bottles make the fragrance popular regardless of the smell.
Some colognes and perfumes are popular because they are part of a particular line, the product of a specific company, or even packaged in a certain way. This is much the same as celebrity endorsements.
The marketing aspect can’t be overlooked. As with any product, even colognes and perfumes without celebrity endorsements and those from companies that aren’t well known can be promoted to success. Advertising campaigns can mean the difference when a consumer is about to choose a cologne or perfume.
For some people, the smell is all that matters. No matter what celebrities are willing to say this is a great perfume, or what awesome marketing campaigns are driving consumers to a particular product, there are those who will overlook all those for the smell that attracts their attention.
Research over the past few decades shows that fragrance has some particular roles in our lives, from promoting romantic tendencies to prompting memories.
For some people, perfume and cologne is all about self-image. There’s nothing that makes a woman feel prettier, cleaner or sexier than an awesome fragrance. It’s really no different for men.
You can trace the origins of perfumes and colognes back to the days when bathing was an irregular event. Then, the purpose was mainly to cover body odor though the decisions of which perfumes to use were also carefully considered. During times of economic depression, women have still found fragrances. Vanilla or other spices, when there was little money for luxuries like perfume and cologne.
The next time you’re standing at the counter trying to choose a fragrance, take a minute to consider what’s going to drive your decision.
Jeff Lakie is the founder of Cologne Resources a website providing information on Cologne
There are so many scent and fragrance choices today as there is a great battle to capture our attention by the manufacturers of perfumes. How do we choose one over its competitor? For that matter, with the huge selection that there is, just getting started is a great challenge!
Let’s explore some of the basic categories of perfumes and fragrances.
* Florals are the “all around” choice. That doesn’t mean, however, that using a cheap version will do. High quality ingredients count for a lot, particularly when the consumer is searching for a distinctive feminine fragrance.
* Fruity perfumes and fragrances are different from their floral cousins in that they are best for warm weather. Also, the lady who likes tradition, yet a difference from the classic floral will enjoy the spicy, fruity difference.
* Younger consumers are drifting towards the more modern oceanic scents. They are unusual and intense and give off a nautical impression. A great choice for warmer months due to their outdoor-ish nature.
* The oriental varieties have a strong spicy scent. A choice of this variety is usually very personal as they are usually reserved for special events
* A pleasant refreshing choice is brought out by the earthy types of perfumes. Older folks tend to prefer these as they are traditional and less bold.
* Finally, the “green” varieties are a lighter fragrance that goes well on less formal, casual occasions.
So what to choose? Are you the type that doesn’t like change? If so, use what you’ve always used, unless it no longer gives you the pleasure you once got from it. However, if you are of an open mind, expand your horizons and try something different…either from a different category or and different perfume from the same, time tested category.
